Using RSS To Add More Visibility to Your Site
If you are promoting a blog site then you are already using RSS feeds, but if you have a static page website, incorporating an RSS feed can double the exposure your site gets on the Internet. The use of an RSS feed will allow you to submit your site to many of the new social bookmarking directories.
RSS, standing for Really Simple Syndication, is not new technology. Netscape created the technology and implementation in 1999. RSS is an important technology and one that you are most likely using to get news, information updates, and to follow blogs that you like from a portal page invisibly. RSS files are created in XML or Extensible Markup Language. XML is another programming language used widely on the Web, like HTML, but one that cannot be read in its raw form by a browser. Because it operates invisibly, mainstream web surfers have not recognized RSS as the powerhouse that it is, but that doesn’t mean that developers aren’t using RSS to serve you the content and information that you want most!
How Can You Use RSS News Feeds Yourself? Although it is harder for non-web designers to create and use RSS due to the technology and skill needed for implementation, most blog platforms create these special files for you automatically without your having to lift a finger. Installing auto subscribe buttons known as chicklets on your blog sidebar allows others to subscribe to your blog using your RSS news feed with one click. If you use Feedburner, they make it easy for you to allow for one click blog reader subscription by having you simply enter in your blog address and then providing a snippet of code to install on your web page. You may even be able to have Feedburner auto install a widget in your Blogspot template, without any code knowledge on your part, to help you get into the RSS syndication game fast.
It’s Time to Engage Your Viewers! As you update your website or blog with new and interactive technology consider implementing RSS to allow your viewers more choice in how they receive your content. RSS is just one of the powerful new ways that we are getting our personalized content on the Web today and one that you can easily implement without a lot of hassle on your blog, website, and social media site. It’s time to put the power of RSS to work for you!
Tags: rss feeds for website promotion, using rss feeds for search engine ranking, seo tips and tricks, how to promote your website, get top ranking on the search engines
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