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A company’s online presence is often as important as any brick-and-mortar storefront. But many small businesses still stumble when it comes to designing their company Web sites, and their image can suffer in the process.

Here are some tips to help small businesses improve their Web presence while avoiding some of the most common mistakes:

1. Keep it lively. In addition to keeping the language of your Web site concise, consider writing with a sense of personality. A conversational tone can make visitors feel more comfortable and willing to take interest in whatever it is you’re selling or promoting. The best approach is to match your sites content with a similar personality. If your site is a joke site, then you want a light and funny personality.

2. Avoid atypical fonts. Although it’s vital to catch the viewer’s attention right away, don’t rely on strange or trendy fonts to do so. Stick with a standard set of fonts and let the professionalism and content of your Web site do all the attention getting.

3. Stay current. To prevent your Web site from seeming out of touch with modern online technology, consider featuring streaming video, but above remember that content is king and adding new and useful content to your site on a regular basis will keep your site new and fresh to your repeat visitors.

Companies like WhiteBlox (www.whiteblox.com) build and design streaming video players that can be smoothly incorporated into any Web page. The players also feature back-end analytics, so you can track your visitors’ viewing habits with the player itself or monitor their participation in polls and surveys that come coupled with the technology.

4. Use ads sparingly. Ads can be a great source of extra revenue, but having too many can be distracting and make the site appear cluttered. Using ads that could offer niche or related services can be seen as providing useful resources to your customers.

Consider setting a personal limit as to how many advertisements you’ll feature at one time. If you’re using WhiteBlox or another streaming video player, feature paid ads at the beginning of the videos or broadcasts.

5. Use your own photos. In an “About Us” section, include real pictures of the people who work for your business. Stock photography can give your Web site a canned appearance, whereas photographs of your personnel can add a genuine touch that will resonate with visitors.

Tags: SEO tips and tricks, website site promition, simple web promotion, how to promote your website, blog site seo tips, get your blog seen

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