Site Tracking Builds valuable Sales Information

Site tracking has been around forever, and knowing where your visitors are coming from and what pages they find most useful on your site is one of the most elemental research tools you can use in monitoring your sites traffic.

Site tracking is basically achieved by placing s script on every page on your site, either in the “head” section or on the last line on your page just before the </body> tag. The script sends unique site visitor data to a database or flat file located on your site or remotely to a site-tracking server for later analysis. The data gathered in site tracking include time and date, the search engine that your visitor found your site on, the keywords used, and the entry and exit pages for each visit. There are many more statistics that are gathered in tracking, but for the most part the most valuable information you will ever need are the keywords used, the most popular pages, and the search engine that refereed your visitor.

There are many free site tracker available, but keep in mind that many of them require that you place a hyper-linked icon on your site, and this link can be used to view your sites stats. You should consider using a site tracking script that will run directly from your site, or one that requires a user name and password so that your sites data is protected from being viewed by the public. Additionally using a script that will let you download your data into a spreadsheet for compiling reports based on user variable is highly recommended. Knowing what pages are the most popular or ranked higher on the search engines gives you powerful tools to help in adjusting your sites content, your keywords, or the addition of new content that will help you exploit new keywords or useful resources targeting regional locations.

Another benefit of site tracking is the ability to view inbound linking from other websites and there are some tracking programs that will even track referrals from emails. Whether you have a thriving e-commerce site or maintain a fun hobby site tracking can provide more information about your site’s traffic at the click of a button. It is a good idea to compare the features of each site tracking script before you actually install one on your site. Switching tracking script could cause you to lose data between the change of tracking scripts, so before you make your choice, make sure the tracking script you are planning to use will fulfill your site needs.

Tags: website promotion, seo tips and tricks, bloging promotion, search engine ranking techniques, how to promote a website

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