The Key To High Rankings On Google Is Fresh Relevant Content

Every online marketer wants an edge in saturating Google and the other major search engines with massive amounts of indexed pages, and while article marketing is the perfect online promotion technique, there are still some serious considerations and guidelines that must be followed in order to capitalize on the power of attaining high rankings on Google using article marketing.

First and foremost content is king, but does that include duplicate content or simply using free articles from one of the many article directories out there on the web? While many professionals swear by these techniques and seem to get marginal results, in highly competitive marketing niches a site using copy and paste content is more likely to never hit top 10 on Google because the Google ranking algorithm is designed to spot content is that is not original or copied from other sites.

Now Google doesn’t simply penalize a site that is using free articles as its primary content source. it merely gives it less weight in quality and reputation, which in turn means your site gets ranked lower in comparison to a site that publishes fresh unique content that is not copied from free article directories.

Google and the other major search engines award top rankings on their SERP’s based on a few factors, but the most important thing that separates a top ranked site from the others is relevance, reputation and authority!

So how do I generate content for my site in order to attain top ranking?

First off you are going to need some new articles for your website or blog, and you should begin using an editorial calendar to manage your article content, publishing schedule, and your article sources. If you are on a tight budget don’t worry, you can use Google Docs to create an editorial calendar, store articles, content ideas, and even manage your content writers and collaborate with your staff on upcoming articles and ideas.

Getting new content is just as easy, and depending on your budget you can easily find a qualified writer using Google with a simple search phrase like “freelance writer for hire” or something similar. if your marketing niche is specialized or unique than you may want to include the primary keyword for that niche. if you are on a really tight budget then you can always try one of the outsourcing sites like oDesk or Vworker.com and purchase a block of 10 or 20 articles and then use a few of them to spin into new articles. If you are looking for a full time writer, then consider searching at your local community college. 1st and 2nd year journalism or English majors are the perfect choice because most of them are hungry for the work and experience.

Once you have your article content source secured, then the next step is to make sure you have a variety of topics for your marketing niche other wise even though you will be publishing new content, if it will bore your site visitors if it all the same. Mix it up with topics that will be useful and informative to your visitors. You can easily add some flavor to your site with content that is geared towards helping your visitors and potential customers; an example would be if your site sold water heaters, then articles about how to install that new water heater, or how to reduce water bills, or maybe how to install a water purification system in the kitchen would be considered both relevant and useful by Google and the other major search engines so why not give your visitors information that will benefit them and help your rankings on the SERP’s at the same time?

Another key element in boosting your Google rankings is to publish your content on a regular basis. Set a publishing timeline and stick to it, this will do 2 things; you will be demonstrating to Google that your site publishes relevant content on a regular basis, and your site visitors will always see new fresh content when they visit your site. A great idea to keep your visitors coming back is to post blurbs about upcoming articles, This technique will help build interest by your visitors and depending on the article content can easily become viral.

It doesn’t matter what type of product or service you are marketing, if you want to achieve and maintain high rankings on Google, then you need fresh relevant content that is published on a regular basis! With some creativity and diligence you can turn simple articles into high rankings, and more traffic in a relatively short time!

If you are in need a quality article marketing content for your website or blog, then visit one of the top freelance writer for hire sites on the Internet @ www.rlfleming.com

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